








Oink is a financial empowerment app that helps parents build smart money habits with their kids. We partnered with a startup; REGO to help define, design, and develop their financial education app; Oink. Starting with strategy and research we conducted multiple focus groups, surveys, and 1:1 interviews, with both parents and children to better align our product with the core values of the target audience. Once we defined the app's core values we jumped into both branding and app design. For both the brand and product, our keywords were smart, modern, safe, approachable, and human. That acted as our pillars moving forward into design. Beyond those keywords we also had the challenge of making digital money FEEL real. That led us to a system of blobs that grows and shrinks as the child spends or gains money. Oink has two distinct experiences; a parent facing app that accommodates to their parenting technique, and the child facing app that focuses on autonomy and independence.