Oink App: Child Financial App

Oink is a financial empowerment app that helps parents build smart money habits with their kids. We partnered with a startup; REGO to help define, design, and develop their financial education app; Oink. Starting with strategy and research we conducted multiple focus groups, surveys, and 1:1 interviews, with both parents and children to better align our product with the core values of the target audience. Once we defined the app's core values we jumped into both branding and app design. For both the brand and product, our keywords were smart, modern, safe, approachable, and human. That acted as our pillars moving forward into design. Beyond those keywords we also had the challenge of making digital money FEEL real. That led us to a system of blobs that grows and shrinks as the child spends or gains money. Oink has two distinct experiences; a parent facing app that accommodates to their parenting technique, and the child facing app that focuses on autonomy and independence.

Parenting at glance
The home screen for parents focuses on giving them a quick overview of their children's recent financial activity.
The right amount of control
Parent's can customize various parameters for how their children can spend and gain money.
Information rhythm
When it comes to finance, information density and visual fatigue were key concerns throughout the design process. We looked to simplify and provide a clear call to action to all screens.
Empowering kids
Children desired more freedom and autonomy from their parents. Oink's patent allows children to use real money to make purchases without breaching COPPA (Children's Online Privacy Protection Act) compliance (as long as what their buying is within the rules the parents set).
A valuable lesson
Children can also create their own savings goal for more expensive items.
Style versions and iterations
Design guide
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